This workshop is about developing a targeted career strategy. You will receive important tips on self-reflection, focusing on your professional and personal strengths on one hand and your individual goals and career aspirations on the other. This enables you to determine your career direction more precisely and find out which jobs and career paths suit you, your profile and your potential and how you can find them.

• Career planning - why and how?
• Planning your own career in three steps
• Successful self-marketing and “personal branding”
• Your own market value
• What does self-marketing mean?

Step 1: Self-reflection
• Reflect on your own interests, life situations, values andwishes
• Profile building: Analyze professional skills and combine them into a coherent overall picture
• Gaining orientation on the job market: sources of information, job offers, LinkedIn & Xing networks

Step 2: Define specific career alternatives
• Define a coherent, individual career strategy
• Resource and effort planning, GAP analysis
• Finding suitable employers and jobs
• Networking and effective job search

Step 3: Implementing the application strategy
• Optimization of application documents & social media
• Preparation for job interviews